Our Philosophy
We believe that purchasing good jewelry is an investment in our self-expression. Real jewelry can be worn for a lifetime; it becomes a part of you, it shapes and molds to your body and slowly takes on bumps and scars, telling a story of hands that have worked hard and adventures to be remembered.
We believe in buying less and wearing often. Our pieces are made to the highest quality, designed to be worn daily, for years.
We believe in consuming less and using recycled materials, reducing our impact on our one, incredible planet.
We believe that finding a jewelry brand or two that resonate with you is a great way to build a long-lasting collection. No matter the fleeting trend, your jewelry will always be cool.
Handcrafted
We use traditional handcrafting for every one of our pieces. We celebrate the skill of hand-carved waxes rather than digital design and 3D printing. The art of hand carving jewelry from wax is an incredibly complex skill. There’s nothing wrong with digital design and 3D printing, it’s just important to understand that it’s different to hand carving. For us, it’s the hand-carved element that transforms jewelry into treasure and makes it deserving of becoming an heirloom.
Jewelry has a rich history of being passed down through generations. We hope you treasure your Sturgis Jewelry pieces and pass them onto your loved ones when you’re done wearing them.
All our designs were carved by hand by the remarkably talented John Willers, read more about our story here.
Wearability
John felt strongly that jewelry is to be worn, not stored in a jewelry box or safe. He wanted his customers to slide their hands in and out of their pockets and put their riding gloves on and off without issue. The comfort of John’s designs is second-to-none and anyone who wears Sturgis Jewelry regularly can attest to that. Today, we have a ton of tattoo artists who love the ergonomic design of our jewelry because they can even wear their rings while tattooing!
We want you to treasure your Sturgis Jewelry items for years to come. We believe in buying less, and wearing forever. Fast fashion can go fuck itself, especially when it comes to jewelry. Investing in a piece of quality jewelry means you set your own trend in any season.
Sustainability
We are dedicated to producing jewelry that is as sustainable and ethical as possible, through every step of production.
We use 100% recycled metals and, for the most part, use lab-grown stones to help reduce the environmental and social impacts of mining. However, there are some exceptions to this rule! We generally use natural diamonds for a number of reasons, including the environmental impacts of the lab-grown diamond industry. Natural diamonds also hold resale value, where lab-grown diamonds do not. We also use natural opals, all of which are AAA-grade solid Australian opals because John bought a huge collection of them years ago and we’re still setting them to this day.
If you have any questions about our process and sustainability, feel free to reach out.
