Our story

Sturgis Jewelry

John Willers has been based in Sturgis, South Dakota for over 30 years. The evolution to the Sturgis Jewelry Company was a natural progression from Free Wheelin' Jewelry (which we were known as for many years).

Bringing back life into Main Street Sturgis, we have jewelry for sale year round at 1049 Main Street. Stop in and say g'day during the Rally.

John Willers

Born in Kenya in 1947, I moved to Australia to finish High School and College. Hit the travelers' trail to Asia and Europe in the late 60's. Met and wed my life partner Lorraine in 1972 and moved to Vancouver Canada. The joy of a new life with Lorraine along with the majesty of the west coast of Canada set the creative juices flowing and they haven't stopped.

Since then, the family has grown with Saul and Joanna and we have lived between the west coast of North America and Australia.

Now living and working in the sub-tropical paradise of the Tweed Valley on Australia's east coast.
Having regularly setup at the Sturgis Rally, Bike Week and Biketoberfest in Daytona.

2020 will see my 32nd year at the Sturgis Rally in South Dakota. The Sturgis Rally is the only place you can see us in person with the complete range of our jewelry.

Your enquiries are welcome as my hands are free and love to work.

John's signature